Published on November 30, 2014
TABLE OF CONTENTS Campaign Strategy 3 Identity 4 Palettes 5 Floor Plan 8 Entrance 9 Main Display 11 Exhibit Display 12 Banners 13 Merchandise 15 Chappell - Campaign Strategy - 3 CAMPAIGN STRATEGY Google Exes is an exhibit located in Chicago’s Museum o Science and Industry. Focusing on Google’s ailed projects o the past, the exhibit portrays the projects in a celebratory and humorous light. The campaign uses the metaphors o relationships to show the Gwoogle embraces it’s past ideas and grows rom them. To give visitors the sense o being in the creative mindset o a Google employee, the exhibit mimics the business’ well known oces, including bean bag chairs or sitting and a ball pit on each foor to admire the displays rom.