TABLE OF CONTENTS 14 RISING HOME PRICES & FAMILY WEALTH 6 WHERE ARE MORTGAGE INTEREST RATES HEADED? 5 WHERE ARE PRICES HEADED OVER THE NEXT 5 YEARS? 3 YOU NEED A PROFESSIONAL WHEN BUYING A HOME 15 4 DEMANDS TO MAKE ON YOUR REAL ESTATE AGENT 1 4 REASONS T
I want to talk about several things this month. The frst is the importance o branding and the second is the importance o keeping good records. Let’s talk about brands frst. Each o us as Realtors is paying $40.00 per year to the National Association o Realtors as part o a more than $40 million dollar campaign to establish Realtors as the go to proessionals in a real estate transaction. This year there will be 19,000 TV spots and 3,000 radio spots making 4.2 billion consumer impressions. Please, please, please stop reerring to yoursel and others as “agents”. You’re better than that!!! You’re the best real estate proessionals in Ohio; leverage the power o the REALTOR brand!! Please also be true to the Cutler Real Estate brand. I love that so many o our Realtors are using it on apparel and marketing materials. Please always ollow the brand standards that we’ve established. I you have any questions, don’t hesitate to contact our “wunderkind” marketing department.