Published on November 25, 2014
Facebook to cut back on promotional posts from newsfeeds Facebook doesn't seem to be worried about losing advertisers. Their announcement last week regarding newsfeeds just made everything official for business owners: no more freeloading. Well, actually they said it was the users themselves who are saying they don't want promotional posts on their news feeds. And Facebook being the user-loving social network that it is, readily heeded their request. Starting January next year, posts from brands that their algorithm deem as too promotional won't make it to any feed. According to Facebook's survey of half a million users, they would rather not have 'promotional' posts cluttering their newsfeeds. Apparently, users complained of many junk posts in their feeds and asked to see more updates from their personal friends on that space instead. "What we discovered is that a lot of the content people see as too promotional is posts from Pages they like, rather than ads. We're responding to what people want to see," Facebook said on its blog post. Obviously the average user would prefer to see more content from their friends (the reason they signed up in the first place) but this spells bad news for brands on Facebook. "It's a clear message to brands: If you want to sound like an advertiser, buy an ad," said a media analyst from Altimeter Group.