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Now that your property is about to go to market Vendors can often be subjected to pressures and challenges that can be stressful. As your chosen real estate agent it is our intention – via this document – to prepare you to meet these situations and to make the sale of your property an enjoyable and rewarding experience. This information has been compiled from Vendor experiences encountered by us over the years in selling real estate. “. . . what should I do i other agents approach me and say they have buyers or my property and their commission rate is low?” It is pleasing to know that ethical agents will not contact you once the sign board is displayed. Non scruple agents may conta ct you with these comments via direct mail, leaets and possibly phone calls once your sign board has been erected. The purpose o this contact is to derail our relationship and create doubts in your mind as to whether you have chosen the best agent to sell your property. The best advice we can give is to ignore the letterbox/mail drop and reer the phone calls to us. Nine times out o ten they do not make contact and those agents are ones to avoid in the uture because o their duplicity. “will I or won’t I accept an early oer below the asking price?” Difcult decision or the Vendor and a real pressure point. Should you hold out or a higher price? Should you wait or a better buyer? From our experience the best oers usually occur within the frst ew weeks o your property coming on the market. Since it is our aim to achieve the best price or you, we normally set the asking price (in line with your instructions) a little higher than we expec t the market to bear. When a property frst enters the market, momentum is generated because qualifed buyers (those in the price range) who have been looking around discover the property or the frst time. Competition peaks in the frst ew weeks and buyers are most likely to make oers because they ear losing out to someone else. I this happens most vendors say no to the oer as you believe it has happened all too quickly. This is where you can lose tho usands o dollars i you don’t have the right research or advice. Many owners also get over confdent i they get an oer in the frst week or two and reject that oer. This can be fnancially p ainul! History consistently provides us with numerous case studies o property owners selling or ar less than they were oered in the initi al stages. Beore you dismiss any early oers, consider the ollowing:- We as your agent may have been working with that buyer or months. They are keen to buy a home and have become rustrated and s ick o looking. They will pay a premium or the right home. They may be your best buyer by a long shot. They know the local market through months o research. However once rejected they move towards other homes, leaving the market place orever. This means that oer no longer exists. As a vendor, compare the oer with the price range quoted on the agency agreement. Review the research we provided to you. The se are current market comparisons. We are skilled negotiators. We know that price is ranked ourth in a buying decision. When we achieve the maximum rom the buye r, it will be your decision whether to accept or move on. Whatever you decide we will back you. Challenge 1 Challenge 2
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