Your job is to create a fictional character. He or she should be a new undergraduate on the BA (Hons) Advertising course at LCC. Then construct a Trans/Multi-media campaign using FIVE different types of media. The ‘Plot’ is the character’s experience in London and LCC. Dear Kaitlyn is a project that runs on the style of a 'dear future self' theme and the character is constantly reminding herself she is always better and stronger than she think is. The project includes mediums such as; Written, Visual, Social Media, Film and an Advert.