Explore Flipsnack. Transform boring PDFs into engaging digital flipbooks. Share, engage, and track performance in the same platform.
From magazines to catalogs or private internal documents, you can make any page-flip publication look stunning with Flipsnack.
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Here are eight reasons why you should consider choosing interactive, digital flipbooks instead of boring and static PDFs. Check them out!
Pa e 2 © www.TheRenegadeClub.com COPY CHECKLIST CONT’D • Ask a question? • Begin with the words "how to"? First Paragraph : Does the first paragraph cause the reader to read the second paragraph? Does the opening paragraph ask a compelling question that breaks preoccupation, grabs attention, and points to the result or benefit of the product or service? Formatting : Is the copy written in a conversational style? Does it use contractions, colloquialisms, and easy-to-read language instead of corporate speak? Is it scannable? Does it do the following? • Highlight (i.e., bold, italicize, underline) selected keywords to help scanners move through the copy? • Use bulleted lists to summarize content? • Have meaningful subheads (vs. amusing or clever ones)? • Present one idea per paragraph? • Use the “inverted pyramid” style of writing -- that is, key points and conclusions presented first, followed by less important matters and background material? • Are the paragraphs broken down to 2-4 sentences? • Incorporate interesting stories or case studies, significant facts, quotes or statistics set off in boxes? Body Copy : Is the body copy written in editorial (versus advertising) style? Does the body copy lead the reader down the intended sales path? Was emotion injected into the body copy? Is the body copy built upon proven emotional drivers such as anger, exclusivity, fear, greed, guilt, curiosity, etc.? Do all the parts of the body copy compel the reader to read from start to finish? Did you employ the questions: “What’s in it for me?” and “Who cares?” and “So what?” after writing each sentence -- and remove all sentences or phrases that don’t satisfy those questions? Does the body copy employ the linear path -- with minimal distractions and minimal clickable links that don’t support the sales process? Does it use psychological devices that motivate the prospect to buy? Have all the rational words been replaced with emotional words wherever possible? Does the body copy answer the question, “Will this product really work for me if I use it?” with an unequivocal “Yes!” – and were all possible sales objections addressed? Is the writer of the information identified early in the body copy? Are reasons given as to why the reader should believe the writer? Does the web copy convince the reader that no other product or service can compare to the one that’s being sold? Offer, Testimonials, Bullets, Price, Guarantee, Bonuses, and Close : Is the offer crafted in an irresistible manner? Does it establish a Unique Selling Proposition -- and is that USP featured prominently on the web page? CONT’D P3
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