Introduction Passionate or poor, inspiring or gossipy, credible or compelling. Many journalists go through their entire career asking themselves these questions. As I maneuvered my way through the communicative arts course at Auburn University, I too struggled with this dilemma. Daily I saw students receiving awful grade after grade. My advantage during my whole college career was that I learned early on how to make the grade and essentially keep my job. The answer was simple; talk about what the audience wants to hear and you too will see the benefits of gossip. When I started my job at the New York Times, I learned to address social issues in my columns. Later, when I started my job at Time magazine, I managed to score a “Social Relations in Our World Today” spread. In my article I addressed current issues with a side of international gossip. Time then saw the highest spark in readers since 2004 and I saw my highest paycheck since 2000. In this book, I want to teach you how to write with charisma, charm, and an overall sense of gossip. My goal is to demonstrate how chatter and a successful career in journalism go hand in hand. You will then reap all the benefits of being a star correspondent at the top of your game.