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One of the biggest hurdles phone companies had to overcome to connect the nation was Indonesia’s unique geography. “The coverage requirements for operators in Indonesia are quite complex,” said Paul Hemming, director of Redwing Asia, a company that analyses the technology market in Asia. “There are over 17,000 islands, the nature of coverage is very different from a country like America. The cost of operation is therefore higher as well.” Due to Indonesia’s late entrance into mobile telecommunications coupled with a complex geography, the industry skipped over an entire generation of landline phones that usually make up traditional networks. Indonesian telecom companies found that laying down traditional copper telephone lines to connect islands was too costly, so the industry jumped straight to building mobile phone networks, Hemming said. In a country where there are still only nine million fixed phone lines, mobile phone calls and SMS messaging are the dominant form of communication. Amid the first years of SMS messaging, Indonesian farmers found it to be an indispensable tool for commerce. “They would compare prices at various markets over SMS and ship their goods to the market that would give them the best return. A trading community formed around messaging,” Hemming said. Smartphone syndrome The dawn of mobile connectivity that offered Internet access also brought the ascension of smartphones in Indonesian culture. “As for the smartphone revolution, the answer is pretty easy: it was BlackBerry that kick -started the entire thing,” Aulia said. “The BlackBerry was the status symbol for the haves, never mind that they could only use it for voice calls and SMS due to the non-existence of BlackBerry data plans.” BlackBerry, once a giant in the smartphone industry, has fallen on hard times as CEOs have departed and profits fall. After years of neglecting its overwhelming popularity in Indonesia, to the point where the Indonesian government threatened to levy sanctions after an outage that left Indonesian BlackBerry Messenger users fuming in 2013, Blackberry is looking to capitalize on its South Asian popularity. The Jaka rta, as it’s been nicknamed, officially the Z3, is the first ever smartphone targeted at the Indonesian market by a major mobile phone maker. Retailing at Rp 2.2 million ($185), the Jakarta phone is hoping to undercut the competition while capitalizing on its strong brand to help BlackBerry get back in the black. “It’s a last - ditch effort for BlackBerry,” Hemming said. In laser-lit clubs where young Indonesians flock to flaunt their wealth, like the glitzy Dragonfly club in Jakarta, the gold-tinged iPhone 5S is the ultimate status symbol. The latest and greatest model of the iPhone costs more than twice the average monthly office worker’s salary.
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