Published on November 18, 2015
For more course tutorials visit www.uophelp.com Resources: Internet, student website, University Library Utilize the company, product, and country you used for the Detailed Marketing Plan Outline: Part I Write a 1,050- to 1,400-word detailed outline of the second portion of your International Marketing Plan. Include at least one paragraph addressing each of the following items: Describe the market segment you are targeting and explain how you plan to position your product or service based on your analysis of this segment. • Develop an international marketing strategy that addresses the following: o Product o Promotional strategy o Pricing strategy o Place o Channels of distribution o Modes of entry • Create a marketing budget which includes proforma financial statements. • Describe the implementation and control of the marketing plan. • Timeline and milestones • Monitoring process • Review process • Discuss the challenges that a company may face when implementing or controlling an international marketing plan as opposed to a domestic marketing plan. Format your paper consistent with APA guidelines.