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UX Research Guide, 2 UX Research Summary Methodology • 36 remote one-on-ones • 12 participants in each of three groups – author/researcher, professional networker, career builder • Participants will engage with the PPCT prototype in a moderated one-on-one session • 1 hour with each participant • Approved observers may log in to observe the sessions • IEEE will capture and record the sessions. • Data will be collected by the IEEE team Research Questions • How do IEEE members currently manage their professional profile? • What are the gaps in that experience? • How well does the site support typical goals and behaviors? • Which features work well? Which features resonate? • What can be changed to make it easier or more compelling? • What will further improve the experience? • What comparisons do people draw? • Do members come away from the experience feeling that it solves a real problem for them? Guide Overview Guides for three profiles follow: author/researcher, career builder, and professional networker. The guides are a framework for the discussion. Sessions will cover the questions here, but will not follow the guides verbatim. Below is a general summary of the sessions. • Intro (5 minutes) o Explain how the session will go • Background (5 minutes) o Discuss current behaviors related to professional profile & activities • Sign In or Sign Up & Landing Page (5-15 minutes) o Expectations, signing in, first impressions • Profile Specific Tasks (20-40 minutes) o Walk through typical scenarios • Wrap-up (5 minutes) o Summarize key thoughts, feelings, ideas
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