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4 Subscription box curators are oten people who are passionate about a particular area o commerce. For instance, one entrepreneur in Elaguizy’s beta test is a ormer art student who curates boxes ull o sample supplies so that artists can more aordably try out new products. In other words, box subscription providers aren’t necessarily e-commerce masters or people who are equipped to code. I you run a box subscription service, you can either pay someone to build out your website and e-commerce unctions, or you can cobble together existing services – one or payment, another or subscription collection, another or analytics – that don’t work quite optimally and are not integrated. The frst solution can be expensive, the latter is cumbersome. With what they’d learned, Elaguizy and Morse began coding in all o 2013. They kept their heads down through the end o the year and by January they had a prototype o Cratejoy, a one- stop service that would make it easy to begin a box subscription. Cratejoy’s oerings include, web hosting and page templates with mobile integration, a subscription billing management system and business analytics. By the time they were ready to start their private beta test, Elaguizy says they already had a waitlist o 800 merchants, despite not having done any advertising. What happened was during the research phase Elaguizy had told box subscriptioners what he planned on creating, whom then in turn told others box entrepreneurs. They quickly collected $50,000 in pre-payments rom merchants eager enough to pay to enroll in the private beta. At the moment, Cratejoy has 120 companies enrolled and its waitlist has climbed into the thousands. Elaguizy says they’ll be ready or public beta within the next six months. He says that he and Morse bucked the “ast and crappy,” get-it-out-as-ast-as-possible startup model. He wants the service to be near perect beore it’s ully unveiled. One o the most rewarding developments so ar, Elaguizy says, is that since the private beta began he’s seen three o his users quit their day jobs to be ull-time box subscriptions business people. One surprising development has been that 30 percent o demand or Cratejoy has been or subscriptions services rather than boxes. One user is The Fox Society, an Austin-based service that plans date nights or couples. Elaguizy said he’s felded interest rom a guy with a lawn maintenance business: He has the same clients all the time, but wants to streamline his business process online. Within the next year, Elaguizy has plans to build a marketplace where people can shop or dierent kinds o box subscriptions. To date, Cratejoy has acilitated 22,000 shipments and deliveries in 52 countries. Elaguizy subscribes to every merchant who is using his platorm, so his ofce has plenty o goodies lying about – vitamins, tea, paintbrushes, and a high-quality plush child’s toy. He likes working with box curators: They tend to be people who are passionate about their product and committed to delivering quality since every month they must continue to impress their customers. He says his engineers like receiving immediate eedback rom their merchant community and the boxes themselves are un, but what keeps Elaguizy most excited about Cratejoy? “I’m interested because o the people who quit their jobs.” In our era o multitudinous, ragmented e-commerce, there’s a box subscription service or just about anything –baby clothes, lingerie, gluten-ree ood, gourmet candy. But until Cratejoy, there was no one-stop platorm where box curators could get their businesses o the ground. Cratejoy ounder Amir Elaguizy sold his Internet poker data- mining startup to gaming company Zynga in 2011. He continued to work at Zynga or a couple years.Ater that, the next thing
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