This presentation highlights the programmatic knowledge gap that exists for many marketers today and provides key recommendations as to how marketers can move forward with programmatic technology. Download the full paper from which the presentation is based.
©2014 MediaMath Inc. As a leader in the fastest growing part of the digital media space, MediaMath has built the tools that enable and empower the new breed of marketing professionals. Our ofces include locations in New York, Boston, San Francisco, Chicago, Miami, Santa Monica, London, Paris, Singapore, Tokyo, Sydney, and Sao Paolo. While it is our mission to empower the marketing professional, we know that in order to do that we need to empower our own. The force is strong in our team and barriers to success have no place here. By combining our talent with successful partners, MediaMath is reaching new heights! Welcome to MediaMath!
DISPLAY ADS Description: Provides an overview of the types and sizes of different display ads, from boxes to banners. Time: 1m 30s Location: newmarketinginstitute.com/videos PIXELS Description: Provides an overview of what Tracking Pixels are and how they work in helping digital marketers better reach & measure users. Time: 50s Location: newmarketinginstitute.com/videos HOW ADS ARE BOUGHT AND SOLD Description: Breaks down and explains the automated process of buying and selling display advertising. Time: 1m 3s Location: newmarketinginstitute.com/videos IMPRESSIONS Description: Provides an overview of what ad impressions are, how they are measured, and what role they play in ad payment models. Time: 54s Location: newmarketinginstitute.com/videos THE KEY PLAYERS Description: Offers a clear understanding of the key players in the display advertising marketplace. Time: 1m 16s Location: newmarketinginstitute.com/videos HOW MODERN DISPLAY WORKS Description: Provides an overview of how display ad pricing works, from targeting to algorithms to real time bidding. Time: 53s Location: newmarketinginstitute.com/videos AD SERVERS AND AD TAGS Description: Gives an overview of what ad servers and ad tags are and how they work together in serving ads to users. Time: 54s Location: newmarketinginstitute.com/videos
Today’s training will focus on the following: 0 TerminalOne Campaign Workflow 02 Creatives 03 Pixels 04 Campaign Setup 05 The Brain 06 Strategy Set-Up WHAT WE’LL EXPLORE TODAY 4 2014 MediaMath Inc.
BRAND BOOK The Future is Now First, there was big data, then real-time bidding, and now the rise of the The New MediaMath We spent months talking to internal and external stakeholders, clients, Our Brand Archetype