Published on November 18, 2015
For more course tutorials visit www.uophelp.com Resources: University Library, Internet Select an organization with which you are familiar. Write a 700- to 1,050-word paper in which you describe the importance of marketing research to your selected organization’s management team. In your paper, address the following: • Define market research. • If your selected organization uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the organization. • If your selected organization does not currently use marketing research, describe the different types of marketing research that would be beneficial to the organization. Format your paper consistent with APA guidelines.