Published on November 18, 2015
For more course tutorials visit www.uophelp.com Resources: Case 3-2: Sperry/MacLennan Architects and Planners of Marketing Research (Aaker, Kumar, & Day): Write a 1,050- to 1,400-word case study analysis of the Sperry/MacLennan Architects and Planners case. Address the following in your analysis: • Describe the situation discussed in the case. • Identify the key issues for the organization in your selected case. • Discuss possible ways the organization might address these issues. • Based on your analysis of the case, explain the value of market research in the global community. Format your paper consistent with APA guidelines.