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Press Kit press kit table of contents Cover Letter page 2 Spokesperson page 4 Bylined Article pages 5 Press Release page 12 Editorial pages 13 Connect with Walt Danley Realty page 15 201 Dear Respected ournalist: It is a pleasure to introduce you to Walt Danley Realty, Arizona’s exclusive aliate o Christie’s International Real state. Walt Danley Realty is a boutique luxury real estate rm comprised o 2 seasoned proessionals. ounder and President Walt Danley has personally sold over 2. billion, consistently landing a place on The Wall Street ournal’s list o top producing agents. He has been a source to media or nearly our decades, both locally and nationally, oering: • Insight into the luxury residential real estate industry; its impact on the rebounding real estate landscape • Proound market knowledge; publishing an oten cited monthly luxury statistical/ market report or Arizona’s most afuent communities • Photography and stories o notable luxury estates in the Southwest, eaturing unique architecture and design • Perspective on: o Vacation and second home market o Investors; cash buyers o How changes in the mortgage industry impacts the luxury market o Home buyer and seller insights, tips and process o The constantly evolving role the Internet plays in the real estate industry o Real estate agent coaching and mentoring, and so orth. I look orward to sharing Walt’s – and his talented team o real estate agents’ – expert perspective on relevant real estate topics, beautiul luxury home eatures, bylined articles on timely subject matters, and exciting news rom Walt Danley Realty. I am always happy to set up an interview with you and Walt Danley or a member o his team. Thank you in advance or your time and consideration. Sincerely, Andrea Kalmanovitz Director, Public Relations Decibel Blue Creative Marketing & PR On Behal o Walt Danley Realty Cell | (602) 980-2040 andrea@decibelblue.com 1 2
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