Explore Flipsnack. Transform boring PDFs into engaging digital flipbooks. Share, engage, and track performance in the same platform.
From magazines to catalogs or private internal documents, you can make any page-flip publication look stunning with Flipsnack.
Check out examples from our customers. Digital magazines, zines, ebooks, booklets, flyers & more.
Pre-made templates to create stunning publications in minutes
Here are eight reasons why you should consider choosing interactive, digital flipbooks instead of boring and static PDFs. Check them out!
Why did the account go to pitch? It was a regular review of one part of the business. We managed to postpone this process for a few years through positive auditing results and our good relationship with the client. At some point their CEO dictated that they needed to assess alternatives. Please explain the pitch process including your theme/essential offering It was a very long pitch process. We knew it was coming up so our pitch and marketing activity started way before the briefing arrived. Once the team was on it we just made sure that we had clear dedication of everybody. Then we just did the obvious and used all meetings on the day to day business to place our sell and proof that we are the right partner for them. This helped us to place points that we wouldn’t have time for in the pitch presentation. What really did work well was the amazing support from the network. A big thank you has to go out to Paul, Alice and Karina who arranged exchange sessions with retail experts around the world. We had great input from Sweden , Denmark, France, the UK, US and Australia (Thank you Martin, Bo & Yasser, Laura, Tristan, Tim and Gavin) . They also arranged sessions with Forrester Experts on retail, which were very useful. Whilst obviously every market (especially in retail) is different, we had the advantage of a broader horizon compared to our competition. We really felt a strong, collaborative network behind us. What did you feel were the key priorities to retain the business? Of course, our buying performance played a key role. EDEKA are powerful retailers and if our pricing had not been competitive we would have had a problem. However, we were by far not the cheapest in terms of remuneration for our services. A sign that the client did rate our work for them and was prepared to pay a premium. This was possible through our track record over the years and our presentation. Did you approach differently as incumbent business? No, we needed to make sure that we stayed true to what we have done before. The key was to keep up the good work and to communicate a lot with the clients during the process. What do you think you did really well in the pitch? The strategic presentation and ideas were spot on. Tailored to the clients culture, internal stakeholders and their politics... and just the right amount outside their comfort zone.
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