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Johnston Community College Version, 2014 2 Text, Technology and additional materials UNDERSTANDING BUSINESS, 10th Edition William G. Nickels, University of Maryland---College Park James M. McHugh, St. Louis Community College---Forest Park Susan M. McHugh, Applied Learning Systems ISBN 978-0-07-352459-7/Hardcover/McGraw – Hill Course Overview Chapter 1 – Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2 – Understanding Economics and How It Affects Business Chapter 3 – Doing Business in Global Markets Chapter 4 - Demanding Ethical and Socially Responsible Behavior Chapter 5 - How to Form a Business Chapter 6 - Entrepreneurship and Stating a Small Business Chapter 7 – Management and Leadership Chapter 10 - Motivating Employees Chapter 11 - Human Resources Management: Finding and Keeping the Best Employees Chapter 13 - Marketing: Helping Buyers Buy Chapter 14 - Developing and Pricing Goods and Services Chapter 18 - Financial Management Chapter 19 – Using Securities Markets for Financing and Investing Opportunities Chapter 20 – Money, Financial Institutions, and the Federal Reserve
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