How Flipsnack helped Benifex engage 10,000+ leads in a year with interactive B2B reports

Content is how Benifex generates B2B leads

Benifex’s mission is to build remarkable experiences that employees love. It supports more than five million employees in over 3,000 organizations across more than 100 countries, and has won over 120 awards. Change-makers like Bank of America, IKEA, Microsoft, Salesforce and Volvo choose Benifex for their employee experience.

Its marketing team generates leads, engages customers and builds thought leadership through high-quality, campaign-driven content. With Flipsnack, that content engaged 10,000+ leads in a year.

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smart_displayVideo · How the Benifex marketing team uses Flipsnack

Natasha HemmingsContent Manager, Benifex

“Compared to the tool we used before, where everything had to be designed within it, Flipsnack has saved us a massive amount of time. We worked it out, and it’s literally an entire designer’s worth of time over a year. Flipsnack cuts that design workload in half.”

A rigid tool slowing down high-volume content

Benifex publishes about one report, guide or ebook a month, including its flagship Big Benefits Report. Each one has to look great, feel personal, deliver real insight, and show the team how readers interact with it.

Their previous flipbook tool required building everything inside its platform. For a team that designs in Adobe InDesign, that created four roadblocks:

• closeDesigning was time-consuming in a platform with little flexibility
• closeManaging campaign materials became hard to scale
• closeNo easy way to personalize content for ABM or sales
• closeNo real-time tracking to optimize campaigns

The tool offered basic analytics, but it lacked the movement and GIFs needed to bring reports to life for individual readers.

5 reasons Benifex chose Flipsnack

After researching multiple flipbook solutions, the team needed a platform that supported design efficiency, audience engagement and detailed analytics. Adobe InDesign was non-negotiable: their reports are full of rich graphics, custom charts and bold layouts, and the new tool had to improve those designs, not limit them.

Lauren LeeSenior Marketing Executive, Benifex

“I'd 100% recommend Flipsnack, from the point of bringing the content to life, and how easy it is. It’s so simple, just upload your PDF and layer your animations on top, and add your links. It's so user-friendly, and anyone can do it. You don't need to be a designer to go in there and make it look professional. You can easily do that without any of those design skills.”

1. An interactive, flippable format that engages readers

The page-flip format turns Benifex reports into premium, modern reading experiences that static PDFs never could.

2. Design workflows that are 50% faster

The team exports PDFs from InDesign and turns them into flipbooks in Flipsnack, keeping its design standards while cutting production time by 50%. It then adds animations, embedded links and personalized layers to stand out in a crowded B2B landscape.

3. Trackable links for ABM and sales outreach

For ABM campaigns and sales enablement, Benifex created 51 personalized brochures, each with a unique trackable link. The team sees exactly how each contact engages, from views and click-throughs to page activity and read time.

In one example, a sales rep requested content for a key prospect. The team delivered an interactive report and tracked how that prospect engaged with it. Benifex is now one of Flipsnack’s top users of trackable links.

Natasha HemmingsContent Manager, Benifex

“We use Flipsnack primarily for our campaign content: reports, ebooks, and guides. It’s a huge part of our lead gen activity. We create about a report a month, pushing them across all channels, and they’re essential to our top-of-funnel pipeline.”

4. Preview GIFs that lift email and social clicks

GIF previews of each report in email headers and social posts give readers a sneak peek, driving curiosity and higher click-through rates.

5. In-depth analytics for smarter campaigns

With Flipsnack’s built-in analytics, the team tracks:

• Average read time
• Scroll depth and user behavior
• Download rates

This data helps them optimize future content, understand how readers engage, and prove ROI to internal stakeholders.

Lauren LeeSenior Marketing Executive, Benifex

“It’s really useful to be able to see how users are engaging with our content - which elements they’re clicking, and how far through the documents they’re reading. We’ve also tested the polls feature in a couple of reports - a feature we’re likely to use more of in the future.”

A flagship report read all the way to the last page

Benifex’s biggest campaign of the year, the 2024 Big Benefits Report, shows the impact. Hosted on Flipsnack as an interactive digital report, it drew traffic from 33 countries.

With performance tracking built into publishing, the team can measure what works and raise the bar for every campaign.

Natasha HemmingsContent Manager, Benifex

“It’s making sure the content we’re putting out is high quality and super engaging. Getting people to download is one thing, but making sure they actually engage with it is what Flipsnack does really well.”

What’s next for Benifex and Flipsnack

As Benifex grows, the team sees more ways to use Flipsnack across marketing and sales. They’re planning to:

From a rigid tool to a long-term content partner

For the Benifex marketing team, Flipsnack started as a search for a more flexible, engaging content format and became a long-term partnership that supports both creativity and strategy.

The team publishes faster, designs more creatively and decides with real-time engagement data. Most importantly, its content starts conversations, drives leads, and supports every part of its B2B content marketing.

Lauren LeeSenior Marketing Executive, Benifex

“We’ve got a fantastic partnership with Flipsnack. Our account manager, Roxana, is excellent. She’s very responsive, and we have quarterly catch-ups that help us ensure we’re getting the most out of the tool. The Flipsnack team has also been really open to our suggestions around new functionality within the product.”