How Flipsnack helped Benifex engage 10,000+ leads in a year with interactive B2B reports

Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organizations across more than 100 countries.

Benifex has won over 120 awards. Change-makers like Baker Hughes, Bank of America, Boston Consulting Group, BT, Diageo, EDF, Exxon, IKEA, Lloyds Banking Group, Medtronic, Microsoft, Salesforce, Sony and Volvo choose Benifex to help them create remarkable experiences that are as individual as the people they employ.

The marketing team plays a key role in generating leads, engaging customers, and building thought leadership through high-quality, campaign-driven content.

The challenge

For the Benifex marketing team, content is more than just a way to get their name out there; it’s a key part of how they generate leads and share their expertise with other businesses. As a B2B company, they rely on content to educate potential clients, support sales efforts, and build trust with their audience. Every month, they create visually engaging reports, guides, and eBooks designed to capture attention and deliver value.

Their content, for example, the flagship Big Benefits Report, needs to be visually appealing and engaging, feel personal, and deliver real insights to readers. The Benifex content team also needs to be able to understand how readers are interacting with it.
Despite producing a high volume of content, the marketing team faced several roadblocks that slowed them down:

• Designing was time-consuming in a content platform that didn’t offer much flexibility
• Managing campaign materials became hard to scale
• No easy way to personalize content for ABM or sales
• They couldn’t optimize campaigns without real-time tracking

Their previous content/flipbook tool, which required building everything within its platform, made it hard for the Benifex team to move quickly or maintain their visual standards. As a brand that usually relies heavily on Adobe InDesign, this restriction added unnecessary friction to their workflow. Design became time-consuming, and collaborating across campaigns was difficult to scale.

While the platform offered some basic analytics, it didn’t go far enough. It lacked the movement and GIFs needed to bring reports to life and make them more engaging for individual readers. Also, personalizing content for ABM or sales was also manual and inefficient, and without real-time engagement data, optimizing reports was difficult.

Top 5 reasons Benifex chose Flipsnack

Before choosing Flipsnack, the Benifex marketing team researched multiple digital flipbook solutions, looking for a better way to scale their high-volume content production. With an ambitious publishing tempo, about one report or guide per month, they needed a platform that supported design efficiency, audience engagement, and detailed analytics.

Being able to use Adobe InDesign to create reports is non-negotiable for Benifex. Their reports are highly visual and full of rich graphics, custom charts, and bold layouts—all built in InDesign. They needed a publishing tool that could improve those designs, not limit them.

After exploring several platforms, Benifex chose Flipsnack as the tool that could finally meet both their creative and marketing needs. Here’s why:

2. Faster design workflows

Flipsnack fits into Benifex’s existing Adobe InDesign workflow, allowing the team to maintain their high design standards while cutting production time by 50%. Instead of rebuilding layouts from scratch, they simply export their PDFs from Adobe InDesign and improve them directly in Flipsnack, with no compromise on quality.

But it doesn’t stop at faster delivery. With Flipsnack, they’re now able to transform their static PDFs with rich interactions, from elements like animations, embedded links, and personalized layers. This added interactivity transforms their reports into a more engaging experience for readers, helping them stand out in a crowded B2B landscape.

3. Trackable links to support ABM and sales outreach

For ABM campaigns and sales enablement, Benifex created 51 personalized brochures using Flipsnack, each with a unique trackable link. These links allowed the team to see exactly how each contact interacted with their content, from total views and click-throughs to individual page activity and read time.

The personalized approach not only supported sales follow-ups but also helped surface high-intent leads. In one example, a sales rep requested content tailored to a key prospect. The team delivered an interactive report with a Flipsnack link and tracked how that prospect engaged with the story.

As one of Flipsnack’s top users of trackable links, Benifex now uses this feature regularly to connect content with outcomes, ensuring every report isn’t just seen, but acted on.

4. Increased engagement on email and social with preview GIFs

To amplify visibility, Benifex used GIF previews of the reports in email headers and across social media, offering a sneak peek that drove curiosity and higher click-through rates.

5. More in-depth analytics for smarter campaigns

With Flipsnack’s built-in analytics, the team can now track:

Conclusion

For the Benifex marketing team, Flipsnack started as a search for a more flexible and engaging content format that quickly became a long-term partnership that supports both their creativity and strategy.

The team is no longer limited by rigid tools or static formats. They’re publishing faster, designing more creatively, and making smarter decisions based on real-time engagement data. And most importantly, they’re creating content that starts conversations, drives leads, and supports every part of their B2B marketing strategy.