How My Resource Library turned their magazine into an interactive tool

Company: My Resource Library
Industry: Design / Facilities services
Team: Marketing
Website: https://home.myresourcelibrary.com/ 

Brandi Sandage
My Resource Library

Delve is a totally different experience now. With Flipsnack, we're able to connect with the industry in true MRL fashion: with an innovative, tech-forward approach.

Brandi Sandage
Founder + CMO at B.Digital Agency

My Resource Library (MRL) is the commercial design industry’s leading digital resource platform, connecting more than 40,000 professionals across manufacturing, design, and education.

Its flagship publication, Delve magazine, brings that community together, spotlighting innovation, design stories, and new products for the future of commercial interiors.

When B.Digital, a specialized digital marketing agency serving the contract furniture industry, led by Brandi Sandage, took over Delve’s production, they immediately saw an opportunity.

The goal was to align the magazine’s digital presence with MRL’s core identity: forward-thinking, data-driven, and digital.

While Delve is a magazine, My Resource Library faced challenges common to many digital assets: static PDFs, limited insights, and hard-to-prove ROI.


Challenge: From static PDFs to a high-performing digital magazine

Before Flipsnack, Delve existed as a simple monthly PDF, static, untrackable, and impossible to revise content after publishing. There were no analytics to understand reader behavior, no interactivity to draw people in. 

For a company that built its reputation on digitally transforming physical binder libraries into an online design resource, Delve’s static format no longer reflected MRL’s innovative spirit.

The team realized it wasn’t about fixing broken processes, it was about unlocking value they hadn’t been using.

With that shift, MRL set clear goals:

  • Speed up and streamline publishing
  • Deliver measurable ROI
  • Increase audience engagement
  • Use performance data to improve every edition

We’ve had a few moments after publishing when someone spots a small error, maybe a number off or a typo in an article. With Flipsnack, it’s no stress. We just jump in, make the edit, and it’s fixed in seconds. Before, with a static PDF, once it was sent, it was final.

Brandi Sandage
Founder + CMO at B.Digital Agency

The solution: A digital magazine built for readers

The Delve team knew they didn’t just want to publish another piece of content; they wanted to stand out in a world overflowing with it. With inboxes and feeds flooded daily, their goal was to create something that would genuinely capture attention and provide value to their audience, not add to the noise.


Guided by that mindset, My Resource Library and B.Digital completely rebuilt Delve inside Flipsnack, transforming it into a reader-first experience that blends design, interactivity, and measurable performance.

1. Building a digital magazine fully in Flipsnack

The team builds every Delve issue directly in Flipsnack, duplicating the previous month as a starting point to save time and keep consistency.

They work from branded, locked templates, ensuring logos, colors, navigation, and layout stay fixed and on-brand, even with multiple collaborators. This allows teammates to focus only on content updates, reducing friction and eliminating the rework common with static PDFs.

The process is collaborative yet streamlined: one person duplicates and prepares the issue, content contributors update their sections, design fine-tuning follows, and the editor-in-chief completes the final review before publication. Because everything is built natively in Flipsnack, last-minute edits like fixing a typo or updating a number can be done and republished in minutes.

Each issue is also published as a fully branded experience, using a custom domain and consistent logos and colors, helping MRL tell its brand story through a polished, cohesive digital magazine.

2. Turning engagement into qualified leads

Using Flipsnack’s shopping cart–style feature, they added a “Request info” button throughout the magazine.

Readers can add the products they’re interested in to a list and submit it. Each submission is handled by the Delve Series co-founder and shared with the relevant manufacturers and reps, helping generate qualified leads through a streamlined process.

This simple interaction not only adds measurable value for advertisers but also reinforces MRL’s mission to give manufacturers greater visibility and ROI across every issue.

3. Interactive reading experience

A flat PDF has become a fully digital experience. Flipsnack’s Design Studio gave its team the freedom to experiment, layer rich media, and build every issue around engagement. Each click, scroll, and animation was crafted to pull readers deeper into the story while providing real insight into what resonates most.

Key interactive elements included:

  • Interactive navigation: Table of Contents and page links for effortless browsing.
  • Multimedia storytelling: Embedded videos, photo slideshows, and QR codes that bridge the gap between print and digital.
  • Trackable engagement: Unique links across email, web, and the MRL app, giving the team insight into how and where readers engage.

What happened next: Clear performance insights that can be tracked

After making the change, My Resource Library has full visibility into how its digital magazine ads perform and the data to prove their impact. Advertisers now receive clear analytics showing ad clicks, impressions, engagement rates, and even how long readers spend on each page. These metrics help justify advertiser investments and inform future editorial decisions.

September magazine issue performance highlights:

MRL Delve Magazine annual performance statistics showing views, impressions, clicks, and downloads.

  • 11,000+ impressions, extending Delve’s reach across email, web, app, and embedded placements
  • 1,600+ viewsfrom a highly targeted industry audience
  • 1,387 clicks, driven by interactive elements, product requests, and navigation
  • Average time spent: 5 minutes 20 seconds, signaling deep reader engagement

These insights give advertisers clear proof of performance and give the MRL team real data to guide future content and partnerships.

We can finally give manufacturers hard numbers. They see exactly how their ads perform, and that’s a game-changer.

Brandi Sandage
Founder + CMO at B.Digital Agency

And beyond traditional analytics, Flipsnack’s heatmaps gave the MRL team a visual understanding of how readers interact with Delve, down to individual products and page sections.

Next steps with Flipsnack

With Delve now established as a modern, interactive publication, My Resource Library is looking ahead to expand how Flipsnack supports its broader marketing and communication goals.

They’re now using Flipsnack to create:

  • Digital manufacturer playbooks
  • Interactive media kits
  • Onboarding and training guides
  • Custom flipbook services (coming soon)

The team describes their relationship with the platform as more than just practical: “We’re addicted to Flipsnack now; it’s become a creative tool, not just a platform.”

Conclusion

What began as an experiment in digital publishing has become a defining part of MRL’s brand identity. With Flipsnack, Delve is no longer just a monthly magazine; it’s an interactive, data-driven experience that deepens relationships between readers, advertisers, and brands.

If you’re publishing PDFs, catalogs, or magazines and struggling to measure engagement or prove ROI, this is exactly the kind of transformation Flipsnack enables.

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