A digital-first brand with a static magazine
My Resource Library (MRL) is the commercial design industry’s leading digital resource platform, connecting more than 40,000 professionals across manufacturing, design, and education.
Its flagship publication, Delve magazine, brings that community together, spotlighting innovation, design stories, and new products for the future of commercial interiors.
When B.Digital, a specialized digital marketing agency serving the contract furniture industry, led by Brandi Sandage, took over Delve’s production, they immediately saw an opportunity.
The goal was to align the magazine’s digital presence with MRL’s core identity: forward-thinking, data-driven, and digital.
While Delve is a magazine, My Resource Library faced challenges common to many digital assets: static PDFs, limited insights, and hard-to-prove ROI.
Brandi SandageFounder + CMO at B.Digital Agency
“Delve is a totally different experience now. With Flipsnack, we’re able to connect with the industry in true MRL fashion: with an innovative, tech-forward approach.”
From static PDFs to a high-performing digital magazine
Before Flipsnack, Delve existed as a simple monthly PDF, static, untrackable, and impossible to revise content after publishing. There were no analytics to understand reader behavior, no interactivity to draw people in.
For a company that built its reputation on digitally transforming physical binder libraries into an online design resource, Delve’s static format no longer reflected MRL’s innovative spirit.
The team realized it wasn’t about fixing broken processes, it was about unlocking value they hadn’t been using.
With that shift, MRL set clear goals:
- checkSpeed up and streamline publishing
- checkDeliver measurable ROI
- checkIncrease audience engagement
- checkUse performance data to improve every edition
Brandi SandageFounder + CMO at B.Digital Agency
“We’ve had a few moments after publishing when someone spots a small error, maybe a number off or a typo in an article. With Flipsnack, it’s no stress. We just jump in, make the edit, and it’s fixed in seconds. Before, with a static PDF, once it was sent, it was final.”
A digital magazine built for readers
The Delve team knew they didn’t just want to publish another piece of content; they wanted to stand out in a world overflowing with it. With inboxes and feeds flooded daily, their goal was to create something that would genuinely capture attention and provide value to their audience, not add to the noise.
Guided by that mindset, My Resource Library and B.Digital completely rebuilt Delve inside Flipsnack, transforming it into a reader-first experience that blends design, interactivity, and measurable performance.
1. Building a digital magazine fully in Flipsnack
The team builds every Delve issue directly in Flipsnack, duplicating the previous month as a starting point. Starting from the previous version cuts design time by 50% and keeps every issue consistent.
They work from branded, locked templates, ensuring logos, colors, navigation, and layout stay fixed and on-brand, even with multiple collaborators. This allows teammates to focus only on content updates, reducing friction and eliminating the rework common with static PDFs.
One person duplicates and prepares the issue, contributors update their sections, design gets a final polish, and the editor-in-chief signs off. Edits like a typo or an updated number go live in minutes, as often as needed, without version chaos.
Each issue is also published as a fully branded experience, using a custom domain and consistent logos and colors, helping MRL tell its brand story through a polished, cohesive digital magazine.
2. Turning engagement into qualified leads
Using Flipsnack’s shopping cart-style feature, they added a “Request info” button throughout the magazine.
Readers can add the products they’re interested in to a list and submit it. Each submission is handled by the Delve Series co-founder and shared with the relevant manufacturers and reps, helping generate qualified leads through a streamlined process.
This simple interaction not only adds measurable value for advertisers but also reinforces MRL’s mission to give manufacturers greater visibility and ROI across every issue.
3. Interactive reading experience
A flat PDF has become a fully digital experience. Flipsnack’s Design Studio gave its team the freedom to experiment, layer rich media, and build every issue around engagement. Each click, scroll, and animation was crafted to pull readers deeper into the story while providing real insight into what resonates most.
Key interactive elements included:
Readers go straight to what they want
A clickable table of contents and page links take readers right to the products and stories they care about.
Pages that hold attention
Videos, photo slideshows, and QR codes give readers a reason to stay. The September issue averaged 5+ minutes per reader.
Ad results MRL can prove
Unique links across email, web, and the MRL app show where every click comes from, so MRL can show each advertiser exactly how their pages performed.
Clear performance insights that can be tracked
After making the switch, My Resource Library can finally see how its magazine ads perform and prove their impact. Advertisers get clear analytics on clicks, impressions, engagement, and time spent on each page. MRL uses that data to justify ad spend and plan future issues.
September issue highlights
Advertisers get proof their ads work, and the MRL team gets real data to guide content and partnerships.
Brandi SandageFounder + CMO at B.Digital Agency
“We can finally give manufacturers hard numbers. They see exactly how their ads perform, and that’s a game-changer.”
And beyond traditional analytics, Flipsnack’s heatmaps gave the MRL team a visual understanding of how readers interact with Delve, down to individual products and page sections.
Next steps with Flipsnack
With Delve now established as a modern, interactive publication, My Resource Library is looking ahead to expand how Flipsnack supports its broader marketing and communication goals.
They’re now using Flipsnack to create:
Digital manufacturer playbooks
Interactive media kits
Onboarding and training guides
Custom flipbook services (coming soon)
The MRL teamMy Resource Library
“We’re addicted to Flipsnack now; it’s become a creative tool, not just a platform.”
From monthly magazine to data-driven experience
What began as an experiment in digital publishing has become a defining part of MRL’s brand identity. With Flipsnack, Delve is no longer just a monthly magazine; it’s an interactive, data-driven experience that deepens relationships between readers, advertisers, and brands.
If you’re publishing PDFs, catalogs, or magazines and struggling to measure engagement or prove ROI, this is exactly the kind of transformation Flipsnack enables.
