Real estate moves fast. Print doesn't.
Nathan Ottosen leads a team of five new home sales agents, collectively managing nearly 200 active listings across Scottsdale and Phoenix. With over 20 years in new home sales, Nathan built his reputation on product positioning: knowing that the story you tell buyers has to be accurate, compelling, and timely.
That story changes constantly. Pricing evolves. Renderings become finished models. Inventory shifts overnight. Before Flipsnack, keeping up meant outsourcing to designers, printing in batches, and starting over every time something changed. Pricing was printed separately, on throwaway flyers. Onsite agents routinely crossed out figures and scrawled corrections by hand.
Nathan OttosenTeam Leader · Young Ottosen Team at Real Broker
“A single brochure run cost around $2,500, and it was often outdated before buyers even held it. You've got one shot at it, and if something changes, you have to reinvent everything.”
A brochure that evolves with the sale
With Flipsnack, Nathan's collateral became a living document, updated in real time, under the same link, without reprinting or rebuilding. Today his team uses Flipsnack across the entire sales cycle: embedding brochures on their website, sending links via text after self-tours, placing QR codes on-site for instant buyer access, and pitching developers with trackable presentations.
The brochure is no longer just a handout. It's the central touchpoint of the sales experience.
Nathan OttosenTeam Leader · Young Ottosen Team at Real Broker
“Flipsnack is about taking my project-marketing capacities to the next level in every way: user experience, messaging, control, speed to market, presentation, shareability, and efficiency.”
From throwaway flyers to a system that sells
Six outcomes the team felt within weeks of switching.
Always accurate, always accountable
Pricing, availability, and photos now update instantly under the same link. Buyers never see stale numbers, and agents never have to apologize for hand-corrected flyers.
A more modern buyer experience
Instead of a paper handout that ends up in a car door pocket, prospects get a clean, interactive experience they can revisit at home, on their phone, and share with family who are part of the decision.
Full control over the story
Building collateral himself means Nathan's sales perspective comes through without the lag of briefing a designer. What used to take 3 to 4 weeks now takes him two days, and the output is just as polished.
Better and faster follow-up
Trackable links tell Nathan the moment a prospect opens his pitch deck, so he's not guessing at timing or interest level.
Built-in lead capture
Every brochure becomes a lead-generation tool. Embedded lead forms let buyers register interest directly inside the flipbook: no separate landing page, no extra step.
A scalable template system
Templates duplicate across projects, branding stays consistent, and quality doesn't depend on who's doing the work. Nathan now builds the Flipsnack flipbook first, then pulls its pages directly into the website design.
What replacing print actually delivered
Nathan OttosenTeam Leader · Young Ottosen Team at Real Broker
“Flipsnack helped us save at least $20,000 launching four communities simultaneously, and that number is a drop in the bucket when it comes to the efficiency, engagement, and speed to market elements.”
From flipbook to sales floor, and beyond
With four new communities launching simultaneously and no print materials planned, Young Ottosen is going fully digital from day one. For their newest community, the team is bringing Flipsnack into the model home itself: displayed on a smart TV with touchscreen as the primary demonstration tool, covering floor plans, site maps, lifestyle positioning, and community story.
Nathan's new favorite feature: the AI tool that adds movement to static photography. Next up: MLS-powered brochure generation that pulls listing data directly into ready-to-share flipbooks.
Nathan OttosenTeam Leader · Young Ottosen Team at Real Broker
“There's a future where you can sell a home directly inside the flipbook. We're already getting close to that.”